Consulting, implementation & management in retail media, digital marketing and business development

Temporary management of a retail media product team with a focus on expanding offsite solutions at one of Germany's leading food retailers.

Identification of additional product and sales potential for a leading multi-partner bonus program. 

Development of a go-to-market strategy and financial planning for an AI startup to gain public funding.

Development and implementation of a data monetization approach for a leading Swiss omnichannel retailer.

Integration of retail media solutions into the overall digital marketing strategy for a global cosmetic brand.

Evaluation of 2nd party data offers German online and multichannel retailer for a global acting FMCG company.

Development of a business plan and venture capital pitch deck for a digital marketing service

RFI process for selecting and implementing a demand-side platform

Execution of a multichannel campaign via marketplaces and native channels with a focus on performance KPIs

Conception and implementation of a retail media portfolio with a focus on onsite solutions for a leading retailer in the sporting and outdoor goods sector.

​Concept development for the integration of various digital channels into a web-based 360° campaign dashboard.

Strategic conception of a retail media product portfolio for a leading provider in the living area.