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Consulting, implementation & management in retail media, digital marketing and business development
Services
Retail Media
Services
Concepts and implementation of retail media product portfolios for online and omnichannel retailers
Interim-
Management
Temporary management of projects and teams in media, digital marketing, marketing and monetization
Business
Development
Digital
Advertising
Strategic planning and implementation of digital marketing campaigns
Business development, market-, competitive- and target group analysis, go-to-market strategies
References
Projects (excerpt)
Retail
Media
Further development of the overall retail media portfolio for one of Germany's leading grocery retailers
Retail
Media
Identification of additional product and sales potential for a leading multi-partner bonus program
Digital Advertising
Integration of retail media solutions into the overall digital marketing strategy for a global cosmetic brand
Interims-Management
Temporary management of a retail media product team with a focus on expanding offsite solutions at one of Germany's leading food retailers
Business
Development
Development of a go-to-market strategy and financial planning for an AI startup to gain public funding
Retail
Media
Strategic conception of a retail media product portfolio for a leading provider in the living area
Business
Development
Development of a business plan and venture capital pitch deck for a digital marketing service
Digital
Advertising
Evaluation of 2nd party data offers German online and multichannel retailer for a global acting FMCG company
Digital
Advertising
Implementation of a retail media portfolio with a focus on onsite solutions for a leading retailer in the sporting and outdoor goods sector
Retail
Media
Implementation of a data monetization approach for a leading Swiss omnichannel retailer
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About me
I support companies in the strategic development and operational implementation of retail media services. In addition, my consulting services cover the areas of digital advertising, business development, and interim management.
Thanks to my many years of experience working in international agency networks and in online retail, I am familiar with the various perspectives and requirements of the digital advertising market.
I bring this experience to my projects—from strategic planning and the development of viable business models to concrete implementation.
Career path
CONTACT
